Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.
Ever since motion graphics first entered the scene, there’s been a debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho is an early example of motion graphics, where the marriage of sound, motion, and graphic design come together exceptionally well.
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The introduction of your video is the first thing your viewers encounter when the video begins. It typically includes a brief title screen or a voiceover with on-screen text or subtitles that outline the video’s content.
This initial segment is your opportunity to make a strong first impression. From a business standpoint, it distinguishes your video from others online. It establishes the tone, sets expectations, and conveys the personality behind the video.
Strong outros leave a lasting impression. They act as a call to action (CTA), directing viewers to your website, products, playlists, or even other videos on your channel. This keeps them engaged and drives them further down your content funnel.
By incorporating an outro, you ensure a polished and user-friendly experience for your viewers, just like an intro sets the tone at the beginning.